Smelling Water

July 18, 2016

5 Ways to Use Videos to Market Your Business

Videos can be a great asset for promoting your business. A well-made video can help set apart your business and add a face (or a few faces) to your company name. With the wide range of products and services available to consumers, having a strong promotional video can help your business stand-out amongst a sea of competitors. Consumers like to know who they’re doing business with, and videos can help them understand who you are and what you do. If leveraged correctly, video marketing can help promote your brand and grow your business.

Here are a few ways you can use harness the power of videos to market your business:

  1. Show Off Your Product or Service

Trying to explain what your product does or how your company handles business can be an arduous task. Videos can help get your point across quickly and efficiently. Show your consumers exactly what it is that sets your product apart with a video demonstration. Consumers today are visual learners with short attention spans, so videos can be a great way to disseminate information.

  1. Video Testimonials

Testimonial videos can be a powerful tool to build your credibility as a business and brand. Consumers tend to be wary of advertising and promotional material, so testimonials are a great way to show potential consumers that you can “walk the walk”. If you’re able to rally a few of your biggest fans, you can create a very powerful marketing video of testimonials from happy customers.

  1. Share Your Passion

Is your business devoted to environmentally conscious and sustainable practices? Make a video about it! Consumers are becoming increasingly curious about how their products are made. It may not always affect purchasing decisions, but potential and current consumers will feel better knowing that the products they are using were produced in an earth-friendly way (or by a company that values sustainable methods).

  1. Introduce Your Staff

Adding a personal touch to your brand can make a big impact. Consumers enjoy getting a look at the inner-workings of the companies they interact with. Use your marketing video as an opportunity to show off why your staff is so great and what your team is passionate about. Business videos about your team can make your company seem more relatable and can foster a sense of trust between consumer and company.

  1. What’s Coming Next?

Videos are a great way to give your customers and potential customers a sneak peek at what’s next! Are you working on a brand new product design, recipe or concept? Whatever you’re excited to share about your company, share it! Announcing your upcoming projects or what’s new with the company can make for great video content, and you can easily share links with your fans on social media.

Producing a few well-made business videos can help market and propel your business forward. Videos are easily shared content that can live on your website and various social media pages. If you’re ready to get started with your video marketing campaign, we can help! Connect with us for help with your corporate video and video marketing strategy.